With over 15 years of experience crafting impactful, user-centered products. Expertise spans intuitive product design, creating immersive gaming experiences, and mentoring high- performing design teams. Worked with industry leaders such as Zynga, Oracle, Commonfloor, and Big Viking, contributing to the success of top-tier products.
Heading design and product strategy for Burfy, a localized design tool that helps Indian creators and small businesses craft marketing content in their own language. Shaped core product experiences from regional language typing to AI background removal, regional templates, and AI creative-led features. Built design systems, streamlined workflows, and worked closely with engineers and users to drive meaningful product evolution.
Spearheaded design efforts for Doodle Me, a social game that elevated user engagement with advanced social features. Collaborated closely with product and engineering teams to align business goals with player-centric design strategies. Conducted market research and integrated trends into prototypes, driving innovative gameplay experiences. Played a key role in recruitment to build a high-performing design team.
Designed a mobile virtual social game enabling users to create avatars, immersive spaces, and engage in multiplayer experiences. Delivered creative solutions for thematic events and competitions, enhancing player retention.
Redesigned the DrawSomething game, boosting usability while preserving its iconic gameplay loop. Conceptualized and delivered DrawSomething Mini for Facebook Messenger, achieving viral success. Led UX for Zynga's Casual Games division, shipping three word games and managing live ops UX for FarmVille. Redesigned titles like Crossword with Friends, Boggle with Friends to make it more intiutuve and upto date experience for players.
Designed the CommonFloor Real Estate app for Android and iOS, enhancing user onboarding, search, and property posting features. Developed the CommonFloor Groups app, enabling seamless community interactions for apartment residents.
Designed user-centric interfaces for Oracle website product pages, newsletters, etc. Designed a event booking app for Oracle.
Delivered core UX solutions for ad publishing platform called MiSpot. Created AdUnit templates for publishers to choose from ad publishing platform.
Worked on multiple client websites, SBI, Citizen Watches, Nitte University, Nethradama Hospitals, etc.
I help shape product ideas into meaningful experiences bringing together user needs, business goals, and design thinking. I love working closely with teams to build things that matter and scale.
Good design starts with understanding people. I use research from user interviews to data to learn what really matters, and use those insights to guide smarter design decisions.
I focus on making things flow smoothly. Whether it’s how users move through a product or how components fit into a design system, I care about the details that make experiences feel natural. Like the Apple way!.
Design isn't just how it looks, it’s how it work. I create clean, expressive visuals that tell a story, reflect the brand, and make users feel at home.
Great products come from great teams. I enjoy mentoring, setting up design workflows, and building a space where designers can do their best work.